Here’s some of our PPC Management strategies and techniques:

1.Eliminate “dead” or non-active keywords.
2.Create less ads to increase your click-through rate %.
3.Turn ads off during low performing times of the day. I.E. Turn off ads from midnight to 6:00am.
4.Geographic targeting (city, state, region, country).
5.Analyze and optimize website landing pages.
6.Optimize ad copy.
7.Take some ads off Google “content network” to avoid click fraud and un-targeted traffic.
8.Lower bids on Yahoo content matching.
9.Set some listings to lower than #1 position to save money.
10.Utilize keyword matching options on Google: Broad, Phrase, Exact and Negative.
11.Use image and video ads.
12.Pick and choose websites to show ads on Google content network.
13.Track conversion statistics and ROI.
14.Use traffic/budget estimator on Google to predict spend and clicks.
15.Daily monitoring of ad performance.
16.Daily bid level adjustments.