Pay Per Click - Search Engine Marketing Resume

Kaustubh.V.Bhatt
E-Mail: kaustubhbhatt@yahoo.co.in
kaustubh83@in.com

CAREER OBJECTIVE

“Decisive, results-oriented professional seeks to add value to organization by capitalizing on my Search Engine Marketing and Web Analytics background.”

ACADEMIC CREDENTIALS

• Masters of E-Business from SEMCOM College, S.P. University, Vallabh Vidyanagar, in 2008 with First Class.
• Bachelor of Science (Computer Science) from N.V.Patel Science College, V.V.Nagar, Anand, in 2005 with Pass Class.
• Intermediate from R & L Pandya High School, Dahod with Second Class Division.
• High School from R & L Pandya High School, Dahod with Distinction.


Industrial Training (10 weeks)

Company Name : Raytrace Enterprise Ltd, Surat.
Project Title : Internet Marketing.

WORK EXPERIENCE

Two Years of Experience in Search Engine Marketing (Pay Per Click) and Search Engine Optimization.

Responsibilities as SEM Associate

Pay Per Click (PPC)

• Expertise in managing campaigns in Google Adwords, Yahoo Search Marketing, Microsoft AdCenter.
• Keyword selection.
• Ad and Landing Page Design.
• Optimizing Ad Text.
• Establishing Target Audiences.
• Creating Logical Ad Groups.
• Competitive analysis.
• Testing and Tweaking Landing Pages, Keywords.
• Campaign Tracking.
• Conversion Tracking and Measurement with detailed Analysis and Reporting.
• Suggestions for Improving CTR, ROI.
• A/B Testing.

PPC Reporting

PPC Performance Reports for Client Websites by Using Analytical Tools like Omniture, Adwords etc.

Also Handling various Shopping Search Engine(Froogle, Nextag, etc) Marketing.

Search Engine Optimization (SEO)

• Keyword Research.
• Organic Optimization (Meta Data).
• Creating XML Site Map.
• SEO suggestions And Implementation for Client Sites
• Making SEO Reports for Clients
• Identifying non-performing factors of a site and making suggestions for the same to the client, Making strategies and action plans on future activities for client websites.

Web Analytics

• Deep analytics skills, testing and tweaking of landing pages, split testing ads, ad creative development.


TECHNICAL SKILL

Operating Systems : Windows 2000, XP, Windows 2000 Server, Microsoft Vista.
Scripting & Coding : PHP, Java Script, HTML, XML (preliminary level), C/C++.
SEO Tools :
Omniture, Google Analytics, Yahoo Search Marketing, Microsoft AdCenter, Google Adwords, Webmaster Central Tools, Wordtracker, Keyword Discovery, Yahoo Overture, G-site Crawler,
Designing Tools : Adobe Photoshop, Dream weaver, Microsoft Office.
Database : SQL, Oracle-9i

PERSONAL DETAILS

Date of Birth : 28th-October - 1983
Current Address : 9/7 B/h Kailash Service Center, Nr. Shivarkar Garden, Shivarkar Marg, Wanowrie, Pune - 411040 Maharashtra.
Permanent Address : Hanuman Bazaar, Near Bank of Baroda, Dahod-389151 GUJARAT
Phone(Residence) : +91-2673-246760
Mobile : +91 9049646164

DECLARATION

I hereby declare that the above information mentioned is correct as prior to my best knowledge.