The first step in putting together a PPC campaign is to decide your budget and the level of risk you are willing to take. Both aspects help determine which PPC search engine(s) you ultimately choose to start with. As one would expect, the larger search engines are less risky endeavors, because they already have excellent market coverage and tend to offer a lot of assistance to their users. However, they also are the most expensive in terms of how much money you must spend to acquire a visible ranking.
The second step is to choose your keywords. There are plenty of free, independent tools available to help you research keywords. Many will also reveal current bids for specific words or phrases on different search engines.
The third step is the composition of the headline that will appear on the search results page, and a description of your product or service, or other promotional text.
Next, you must open an account with a PPC search engine. Be prepared to supply your name, company name, address, phone number, email address, and so on. As a rule, opening an account is free. No charges apply until you have bid on the search words you want and have funded your account.
You may have a number of alternatives for funding your ad campaign. For instance, you may fund your account with a credit card for a set amount, such as $100. When this amount is exhausted, all advertising stops. Alternatively, you may be able to set a monthly spend limit where your ad will no longer appear once the limit is reached. Carefully consider the consequences of the funding option you choose to avoid unanticipated draws on your credit.
Be sure to read the fine print in the agreement to be clear on minimum deposits required, as well as what happens to your deposit if you decide to cancel your campaign.
In general, the initial deposit for a PPC ad campaign varies between $25 and $50. Some search engines will even give you a nominal amount of money as a bonus to begin your campaign.
Now you can begin bidding for keywords. When you first register the keywords you have chosen with the search engine (and some large businesses will have thousands of keywords), you must specify the maximum amount you are willing to bid for those keywords.
The price of a keyword can range anywhere from 1 cent to a few dollars or more, depending on its popularity as a search term and the search engine itself. Naturally, advertisers who pay more appear higher on the search results pages.
The second step is to choose your keywords. There are plenty of free, independent tools available to help you research keywords. Many will also reveal current bids for specific words or phrases on different search engines.
The third step is the composition of the headline that will appear on the search results page, and a description of your product or service, or other promotional text.
Next, you must open an account with a PPC search engine. Be prepared to supply your name, company name, address, phone number, email address, and so on. As a rule, opening an account is free. No charges apply until you have bid on the search words you want and have funded your account.
You may have a number of alternatives for funding your ad campaign. For instance, you may fund your account with a credit card for a set amount, such as $100. When this amount is exhausted, all advertising stops. Alternatively, you may be able to set a monthly spend limit where your ad will no longer appear once the limit is reached. Carefully consider the consequences of the funding option you choose to avoid unanticipated draws on your credit.
Be sure to read the fine print in the agreement to be clear on minimum deposits required, as well as what happens to your deposit if you decide to cancel your campaign.
In general, the initial deposit for a PPC ad campaign varies between $25 and $50. Some search engines will even give you a nominal amount of money as a bonus to begin your campaign.
Now you can begin bidding for keywords. When you first register the keywords you have chosen with the search engine (and some large businesses will have thousands of keywords), you must specify the maximum amount you are willing to bid for those keywords.
The price of a keyword can range anywhere from 1 cent to a few dollars or more, depending on its popularity as a search term and the search engine itself. Naturally, advertisers who pay more appear higher on the search results pages.
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