There is sometimes fierce competition for specific keyword(s) on a given PPC search engine. Most PPC search engines automate the bidding process for you (stopping, of course, when they reach the maximum bid you have indicated), but personal involvement and the judicious use of third-party tools by the user is advisable to ensure that the tracking mechanisms built into the search engine's control panel are in sync with what is actually happening.
Up until quite recently, the general rule was that the business that bid the highest amount of money for a specific keyword would be ranked first in the PPC results, the second-highest bidder would be ranked second, etc. Over the last six months or so, an element called "quality score" has become the determining factor in Google AdWords listings, and has just been introduced into Yahoo! listings and there are indications it will also become a factor for MSN. Typically, PPC search engines limit the number of PPC ads on a results page to less than 10, and research has shown that unless you are in the first 3 or 4 of the PPC ads, you are much less likely to be investigated by visitors.
Because the competition is so fierce, most PPC search engines do not require a minimum amount of money be invested in a campaign - in fact, some will even give you a nominal amount of money to begin your campaign with. Some may require a deposit of a small amount (in the neighborhood of $25 to $50), but this money is then applied to your account.
For current offerings from some search engines, take a look at our Special Deals page.
Be sure to check out the fine print in the agreement to be clear on minimums required, deposits required, what happens if you decide to cancel your campaign. Be prepared to spend a fair amount of time monitoring your campaign, especially in the beginning.
Up until quite recently, the general rule was that the business that bid the highest amount of money for a specific keyword would be ranked first in the PPC results, the second-highest bidder would be ranked second, etc. Over the last six months or so, an element called "quality score" has become the determining factor in Google AdWords listings, and has just been introduced into Yahoo! listings and there are indications it will also become a factor for MSN. Typically, PPC search engines limit the number of PPC ads on a results page to less than 10, and research has shown that unless you are in the first 3 or 4 of the PPC ads, you are much less likely to be investigated by visitors.
Because the competition is so fierce, most PPC search engines do not require a minimum amount of money be invested in a campaign - in fact, some will even give you a nominal amount of money to begin your campaign with. Some may require a deposit of a small amount (in the neighborhood of $25 to $50), but this money is then applied to your account.
For current offerings from some search engines, take a look at our Special Deals page.
Be sure to check out the fine print in the agreement to be clear on minimums required, deposits required, what happens if you decide to cancel your campaign. Be prepared to spend a fair amount of time monitoring your campaign, especially in the beginning.
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