With more and more consumers looking online for information on purchases and making more purchases online than ever before, and recent studies indicating that searches still rarely go beyond the first three pages of organic search results (an example being the iProspect Search Engine User Behavior Study of April 2006), engaging the user early on takes on even more importance. The highly relevant PPC ads results on the first search engine results pages (SERPs) can be a prime source for conversions and sales.
PPC ad programs are evolving and becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer a dazzling array of bells and whistles, and come packaged with analytics and reporting options that range from the simple to the complex.
The apparent simplicity can be deceiving. You can set up a PPC on a search engine with only a few steps and get results that will satisfy you, but if you want to milk all that you can from the PPC method of advertising, you need to be prepared to take advantage of every option and every advantage available to you. You need to investigate the details of the programs you are taking part in, keep an eagle eye on your bids and the performance of your ads, and spend time keeping up with the latest changes in the search engines to ensure your money is placed where it will do the most good. It takes time and effort, but it is not rocket science – at least not yet!
To help you, tools have been developed to automatically monitor and bid, track your Return on Investment (ROI), craft your PPC ads, and help you choose alternate keywords that may be just as effective but cost much less on the particular PPC search engine they wish to use. Reviews of many search engine tools and services are elsewhere on our website.
Once you've mastered the basics of PPC and have learned more about the options, tools, and search engines that offer this form of marketing, you will be in a position to fine tune your campaigns and perhaps try some of the niche-market PPC search engines, which offer lower keyword costs and may be more suited to your product/service.
Keep in mind that even companies with experience in online marketing struggle with the intricacies of the techniques needed to judge which PPC search engine to use and how best to play the bidding game.
And so we come to the bottom line - PPC sounds like a great option, but what does it really cost and is it worth it for my specific business? Each campaign is different, depending upon the bid amounts, number of actual click-throughs and the Return on Investment (ROI) generated.
Our main goal at PayPerClickUniverse is to help educate you to make the best choices by offering free, totally unbiased reviews of PPC search engines and the tools designed to be used in conjunction with the PPC process, both to help you with understanding the process and to evaluate its usefulness to you as a marketing tool. Different search engines offer different advantages and disadvantages, depending upon your needs and the amount of risk you are willing to take. But with a little investigation, it is not too difficult to begin to consider and evaluate the usefulness and efficacy of PPC advertising for your own products and services. The rewards can be great, and the risks can be minimized. It is definitely worth consideration for any online business today.
PPC ad programs are evolving and becoming easier for first-time advertisers online to understand and use. The programs are flexible, can handle anything from one keyword to thousands of keywords, offer a dazzling array of bells and whistles, and come packaged with analytics and reporting options that range from the simple to the complex.
The apparent simplicity can be deceiving. You can set up a PPC on a search engine with only a few steps and get results that will satisfy you, but if you want to milk all that you can from the PPC method of advertising, you need to be prepared to take advantage of every option and every advantage available to you. You need to investigate the details of the programs you are taking part in, keep an eagle eye on your bids and the performance of your ads, and spend time keeping up with the latest changes in the search engines to ensure your money is placed where it will do the most good. It takes time and effort, but it is not rocket science – at least not yet!
To help you, tools have been developed to automatically monitor and bid, track your Return on Investment (ROI), craft your PPC ads, and help you choose alternate keywords that may be just as effective but cost much less on the particular PPC search engine they wish to use. Reviews of many search engine tools and services are elsewhere on our website.
Once you've mastered the basics of PPC and have learned more about the options, tools, and search engines that offer this form of marketing, you will be in a position to fine tune your campaigns and perhaps try some of the niche-market PPC search engines, which offer lower keyword costs and may be more suited to your product/service.
Keep in mind that even companies with experience in online marketing struggle with the intricacies of the techniques needed to judge which PPC search engine to use and how best to play the bidding game.
And so we come to the bottom line - PPC sounds like a great option, but what does it really cost and is it worth it for my specific business? Each campaign is different, depending upon the bid amounts, number of actual click-throughs and the Return on Investment (ROI) generated.
Our main goal at PayPerClickUniverse is to help educate you to make the best choices by offering free, totally unbiased reviews of PPC search engines and the tools designed to be used in conjunction with the PPC process, both to help you with understanding the process and to evaluate its usefulness to you as a marketing tool. Different search engines offer different advantages and disadvantages, depending upon your needs and the amount of risk you are willing to take. But with a little investigation, it is not too difficult to begin to consider and evaluate the usefulness and efficacy of PPC advertising for your own products and services. The rewards can be great, and the risks can be minimized. It is definitely worth consideration for any online business today.
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